Apple Pay Statistics (2023 Data)

Written by Shalini Kapoor
Last updated:
Reviewed by Daisy Martinez
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2023’s Apple Pay statistics have caught the attention of many, but what insights do the most recent figures offer? The world of digital payments is constantly evolving, and staying informed is crucial. 

To provide you with the most credible insights, we’ve meticulously gathered and analyzed the latest data available. In this article, we’ll present the key findings, helping you make informed decisions and understand the evolving landscape of Apple Pay in 2023.

Editor’s Choice

  • The United States has the most Apple Pay users.
  • Over 500 million people have activated the service on their iPhones
  • 130.1 million individuals in the U.S. use an iPhone monthly in 2023.
  • There will be 67 million Apple Pay users in the US by 2026. This would represent 23.3% of the US population or nearly one in four consumers.
  • Apple Pay is popular among Gen Z for in-store purchases, with 73.1% usage.
  • Apple Pay has a 43.9% market share in the U.S. mobile wallet market. It accounts for 92% of all U.S. mobile debit wallet transactions.

Apple Pay Usage Statistic

How Many People Use Apple Pay in the Worldwide?

Apple Pay, a digital wallet utilizing NFC technology, was introduced in 2014. And it has seen significant growth. 

  • The United States has the most Apple Pay users. The United Kingdom, Canada, and Australia are other top countries using Apple Pay. Approximately 1 out of every 10 Apple Pay users are from the United States.
  • The majority (56%) of Apple Pay users are in the United States.
  • 48% of iPhone owners use Apple Pay globally in 2022
  • Over 500 million people have activated the service on their iPhones

How Many People Use Apple Pay in the US?

How popular is Apple Pay in the US? Let’s dive into the numbers and user trends.

  • 130.1 million individuals in the U.S. use an iPhone monthly in 2023.
  • Approximately 55.8 million people in the United States used Apple Pay for in-store payments in April 2023, which is nearly half of all iOS users.
  • Over 85% of retailers in the US now accept Apple Pay, contributing to its popularity.
  • There will be 67 million Apple Pay users in the US by 2026. This would represent 23.3% of the US population or nearly one in four consumers.
  • 75% of U.S. iPhone users have activated Apple Pay in 2023.
  • 55.8 million U.S. consumers used Apple Pay for in-store payments in April 2023.
  • It’s estimated that by 2026, there will be 67 million Apple Pay users in the U.S., nearly one in four consumers.

The growth of Apple Pay can be attributed to several factors:

  • The increasing number of iPhone users has contributed to the adoption of this mobile payment method. 
  • The COVID-19 pandemic accelerated the shift to contactless payments, as many customers and retailers sought to avoid the exchange of physical cash.
  • Many merchants have embraced Apple Pay due to its seamless and secure transaction process. Using Apple Pay requires a two-step authentication – in the form of biometric data (such as Touch ID or Face ID) and a secure token system – which ensures that users’ bank information remains confidential.

Apple Pay User Demographic

Who’s predominantly using Apple Pay, and how does it impact consumer spending? Let’s talk about the demographics behind Apple Pay users in 2023

  • Apple Pay is popular among Gen Z for in-store purchases, with 73.1% usage.
  • Most Apple Pay users in the US fall within the age range of 18 to 44 years old.
  • Apple Pay usage is relatively evenly split between males and females.
  • Apple Pay is particularly popular among people living in urban areas.
  • U.S. consumers spent $199 billion using Apple Pay in 2022. This is up from $91.7 billion in 2021 and $46.9 billion in 2019.

Apple Pay Market Size and Business Usage Statistic in 2023

Ever wondered how big Apple Pay’s slice of the business pie is? Let’s unwrap its market size and business impact!

  • Apple Pay has a 43.9% market share in the U.S. mobile wallet market. It accounts for 92% of all U.S. mobile debit wallet transactions.
  • Apple Pay sees substantial usage in various industries, led by retail with a 26% user base, followed by apparel, manufacturing, and food and beverages.
  • 372,425 businesses across various industries accept Apple Pay, with retail being the largest segment.
  • Over 5,100 card issuers have such agreements as of the date of the article. 
  • Apple Pay offers “buy now, pay later” (BNPL) in express checkout on e-commerce sites.
  • BNPL payments are projected to make up nearly 25% of global commerce transactions by 2026, up from 9% in 2021.
  • Mobile e-commerce is on the rise, with global mobile payment revenue reaching $1.48 trillion in 2019 and expected to reach $12.06 trillion by 2027.
  • Apple charges 0.15% on each credit transaction and $0.005 on each debit transaction. Card issuers are prohibited from passing these fees to cardholders.
  • Apple’s revenue from transaction fees with card issuers was estimated at over $1.9 billion in 2022.
  • Apple Pay in E-commerce: Lifestyle: 5.66%; Computers Electronics & Technology: 2.94%; Food & Drink: 2.42%; Sports: 1.99%; Others: 87.00%

FAQ

Is Apple Pay secure and private?

Apple Pay prioritizes privacy and security. Your card information is not stored on your device or shared with merchants. Instead, a unique device account number is generated to process payments securely. Additionally, your transactions are protected by your device’s authentication methods such as Touch ID or Face ID.

Can I use Apple Pay with my Apple Watch?

Yes, you can use Apple Pay with your Apple Watch. To set it up, open the Watch app on your iPhone, tap the My Watch tab, scroll to Wallet & Apple Pay, and follow the instructions to add a credit or debit card.

Remember, Apple Pay can make your transactions faster, easier, and more secure. Enjoy the convenience and peace of mind it offers while you shop online and in stores.

Do Most Places Take Apple Pay?

Apple Pay is widely accepted in the United States, including big names like McDonald’s, Whole Foods, and Walgreens. It’s also popular for online shopping and in-app purchases, simplifying the checkout process. Even small businesses are adopting it with more compatible payment terminals.

Use Apple Maps or online search tools to find nearby retailers that accept it. Keep in mind, not every store may have it.

Which Banks Accept Apple Pay?

Apple Pay lets you make contactless transactions using your Apple device, eliminating the need for a physical card. Many banks support this feature, with some popular ones being:

  • Chase
  • Bank of America
  • Wells Fargo
  • Citibank
  • American Express
  • Capital One
  • Discover
  • Royal Bank of Canada
  • Barclays
  • HSBC

While you can refer to this list, it’s crucial to verify card compatibility directly with your bank. Additionally, Apple’s credit card, the Apple Card, can be linked for rewards, no fees, and in-app expense tracking.

Do Most Gas Stations Take Apple Pay?

As contactless payments become more popular, many gas stations and retailers, including McDonald’s, Whole Foods, and Walgreens, now accept Apple Pay for faster, secure transactions. You can use Apple Pay at gas stations like 7-Eleven, Shell, Arco, Chevron, Conoco, and Exxon Mobil, both inside the store and at the pump. 

However, always verify if a particular station accepts Apple Pay since capabilities can differ by location. It’s wise to carry an alternative payment method when unsure.

What’s the Most You Can Send on Apple Pay?

According to Apple Cash and personal payments terms,  Apple Pay transfer limits are as follows:

  • Send or receive $1 to $10,000 per message.
  • A $10,000 maximum within a 7-day period.

Remember, your card balance and bank’s limits may also influence these restrictions.

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Shalini Kapoor

Shalini Kapoor is a dedicated financial writer and editor at cashsavvytips.com. Currently pursuing her Master's in Accounting, she possesses a unique blend of academic rigor and practical insight into personal finance. Shalini is fervent about empowering individuals with actionable financial advice, grounded in her in-depth studies and natural flair for simplifying complex topics. As an editor, she ensures every piece of content meets the highest standards of accuracy and relevance. With a passion for continuous learning, Shalini is not just sharing knowledge but also constantly expanding her own, to benefit the readers of cashsavvytips.com.

Disclaimer: The opinions, analyses, and information expressed by this author are for informational purposes only and do not constitute financial, investment, or other professional advice. Always conduct thorough research and consult with a professional before making any investment decisions.

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